Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning Shampoo. This purple-pigmented shampoo is the exact opposite on the colour spectrum of those pesky yellow undertones which can make blondes brassy, and works to neutralise the tone of hair to give it a cool, ashy blonde tint. Formulated with hydrating guarana to nourish locks which have been compromised by bleaching, it leaves the hair beautifully clean and touchably soft.