Dream Coat Anti-Humidity Hair Treatment.

You need to see it to believe it humidity proofing…plus silky smooth texture!

Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy and frizzy.

DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak.

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  • Heat-activated polymer works to compress, tighten and seal hair strands
  • Hair is supernaturally-sleek, smooth and super-silky
  • Unlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy
  • Effects last up to 2 to 3 shampoos

Dr Joe Cincotta, PhD and Chief Chemist, Color Wow;

“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:

1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture

How to:

• After shampooing and conditioning, apply Dream Coat to damp, towel-dried hair. If desired, a Color Wow Cocktail can be used before Dream Coat.
• Divide hair in sections, then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair. Comb through to distribute product evenly.
• Blow dry, secti