In the world where brands take from the culture, through its four-decade existence Stone Island has been contributing to it. The long roster of its celebrity fans includes Oasis frontman Liam Gallagher, rappers Drake and Travis Scott, and football guru Pep Guardiola. But it s not the celebrity nod that has made Stone Island a cultural cornerstone; it was the brand s ardent everyday fans who have always appreciated its mix of performance and toughness. At the center of Stone Island s success lies its relentless pursuit of excellence in design, and uncompromising spirit of experimentation with fabric treatment and dyeing techniques. This product-oriented stance has secured the brand s unique place outside of fashion s hierarchy. This definitive monograph captures the story of Stone Island, combining its history and ethos into one definitive source. With never-before-seen images and three major texts capturing the brand s story, it will surely delight the brand s diehard fans as well as those who are new to the world of Stone Island.