'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.'Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: * Easy-to-apply strategies for business success* Insightful case studies from businesses that survived the first five years* Helpful exercises and action plans* Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. 'Full of very valuable information. This is not theory - but live action in print. Highly recommended.'Professor Alan Barrell, Judge Business School, University of Cambridge