Classic comedy with George Formby. Lonely barber George pines for his Regal Stores colleague Joan (Kay Walsh), but she is only interested in Hector, an out-and-out cad who works in the sports department. When a local newspaper sponsors a keep fit competition, Hector takes advantage of the opportunity to humiliate George in front of Joan. He then goes one step further, using George as the stooge in a rigged boxing contest. Unaware that his opponent has taken a dive, George now becomes convinced that he is a champion, but how will he fare when Hector takes him on in the ring - for real?