Canonising Shakespeare offers the first comprehensive reassessment of Shakespeare's afterlife as a print phenomenon, demonstrating the crucial role that the book trade played in his rise to cultural pre-eminence. 1640–1740 was the period in which Shakespeare's canon was determined, in which the poems resumed their place alongside the plays in print, and in which artisans and named editors crafted a new, contemporary Shakespeare for Restoration and eighteenth-century consumers. A team of international contributors highlight the impact of individual booksellers, printers, publishers and editors on the Shakespearean text, the books in which it was presented, and the ways in which it was promoted. From radical adaptations of the Sonnets to new characters in plays, and from elegant subscription volumes to cheap editions churned out by feuding publishers, this period was marked by eclecticism, contradiction and innovation as stationers looked to the past and the future to create a Shakespeare for their own times.