Indkøbskurv

Fri Fragt over 299 kr.

Anmeldelser

Produktsikkerhed

Vi indsamler i øjeblikket alle GPSR-oplysninger. De nødvendige GPSR-oplysninger for dette produkt vil snart blive opdateret.

Producentinformation

Producentoplysningerne er i øjeblikket ikke tilgængelige.

Ansvarlig person

Den ansvarlige persons oplysninger er i øjeblikket ikke tilgængelige.

EAN/GTIN

9780004990378

Rapporter artikel

Rapporter et juridisk problem med denne artikel

Du er ved at indgive en juridisk klage baseret på EU Digital Services Act.

Rapporter artikel

Rapporter et juridisk problem med denne artikel

Du er ved at indgive en juridisk klage baseret på EU Digital Services Act.

Fri fragt over 299kr.
Fri fragt over 299kr.
Kundeservice

Strategic Marketing

835 kr.

835 kr.

På lager

Tors., 8 maj - ons., 14 maj


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris


Produktbeskrivelse

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes.

Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices.

Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes.

Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.

Varenr.

eeba1bc3-83fa-4af7-acef-cc17348a6ffb

Strategic Marketing

835 kr.

835 kr.

På lager

Tors., 8 maj - ons., 14 maj


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris