Set against the stunning backdrop of the Wasatch Mountains, Salt Lake City is home to countless startup success stories, a booming population and a high quality of life, punctuated by its world famous ski resorts. Experience data company Qualtrics, based in nearby Provo, was one of the earliest tech companies in Utah that proved it was possible to compete with its rivals in Silicon Valley, despite the state's limited local talent pool. The success of the city's first wave of startups has led to an increase in outside investment, and entrepreneurs have a whole host of resources at their disposal to help them get going. Startup Guide Salt Lake City is packed with expert advice, insightful interviews and valuable tools for building your business in Utah. It highlights the key figures and programs you need to know when growing your idea, whether you're a local or a new arrival.