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Selling The Invisible
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Selling The Invisible

197 kr.

197 kr.

Tidligere laveste pris:

213 kr.

På lager

Fre., 13 juni - ons., 18 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Varenr.

82721d9c-d9b0-4fa0-8bcd-16ac52bcf4b9

Funktioner

Type

Papirbog

Genre

Forretning & finans

Sprogversion

Engelsk

Bogomslagstype

Paperback

Antal sider

272 Sider

Anbefalet alder

Voksen

Skrevet af

Harry Beckwith

Udgiver

Grand Central Publishing

Udgivelsesdato

20/03/2012

Udgivelsesår

2012

International standard bookingnummer (ISBN)

9780446672313

Selling The Invisible

197 kr.

197 kr.

Tidligere laveste pris:

213 kr.

På lager

Fre., 13 juni - ons., 18 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris