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Rhetorical and Critical Approaches to Public Relations II
Rhetorical and Critical Approaches to Public Relations II

Rhetorical and Critical Approaches to Public Relations II

2.698 kr.

2.698 kr.

På lager

Ons., 11 juni - man., 16 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Varenr.

5ebecfef-e737-462a-8f40-1b67bcd6fbe1

Rhetorical and Critical Approaches to Public Relations II

2.698 kr.

2.698 kr.

På lager

Ons., 11 juni - man., 16 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris