When the Range Rover Sport was launched in 2005, it was aimed at a new group of customers who in many cases would never have considered a Land Rover product before. These customers wanted and could afford a luxurious vehicle that was expensive to run; but they also wanted a very personalized vehicle that did not have the rather grand and conservative connotations of the full-size Range Rover. Brasher and more glamorous than its older sibling, the Sport was soon adopted by celebrities and others who expected to be noticed. Range Rover Sport - The Complete Story is the first book devoted specifically to the first-generation Range Rover Sport. It tells the story behind the development and launch of the vehicle; it explains the market reaction, including contemporary press reviews; provides details of each model with technical specification tables and colour and trip options; lists production figures and VIN identification and dating; details prices and sales figures for the UK, USA and Canada and finally, includes a useful chapter on buying and owning.