Part One of this text discusses the nature of common sense, and of quality as a condition of organizational excellence. In Part Two, the elements that negatively affect quality improvement are explained from an operating management perspective. Part Three looks at the impediments to improvement set by organizational structures. Part Four discusses the relationship among leadership, motivation, and organizational excellence, and Part Five suggests a rational strategy for effective, enduring organizational improvement. Managers in every industry will benefit from the information provided in Phoenix Without the Ashes.