START AT THE BOTTOM, RACE TO THE TOP Race against time, outsmart the cops, and take on weekly qualifiers to reach The Grand, Lakeshores ultimate street racing challenge. Pack your garage with precision-tuned, custom rides and light up the streets with your style, exclusive fits, and a vibrant global soundtrack that bumps in every corner of the world. Features: THE WORLD IS YOUR CANVAS Graffiti comes to life in Need for Speed™ Unbound with an all-new, unique visual style that blends elements of the freshest street art with the most realistic looking cars in Need for Speed history. Access a brand-new toolkit of high-energy visual and sound effects to express your driving skills, including Burst Nitrous, a new boost tactic that delivers a dizzying rush of speed. START AT THE BOTTOM, RACE TO THE TOP To get to the top, you gotta take risks. Choose how and when to put it all on the line, pulling huge drifts on the street, outdriving the cops, or placing side bets with your own earnings against rival racers. Time is money, so find the fastest way to earn enough cash to enter the weekly qualifiers and make it to Lakeshores ultimate race, The Grand. RUN THESE STREETS The more you race, the more you build heat. While the cops pile on the pressure, you gotta make tactical decisions using new escape mechanics to take control of the chase. Do you outrun the cops, battle them head on, or hide out in Lakeshores underground? Run these streets and youll reap the rewards. EXPRESS YOURSELF WITH FULL CAPABILITIES Pull up to a Meetup and show off your unique style with hundreds of cosmetic items to choose from, including exclusive gear from some of the worlds most pioneering fashion innovators. Extend that look to your ride, transforming your cars with unique wraps and cutaways for the ultimate legendary custom. And when you take first, dont forget to stunt on the competition with your own personal win poses. FIND FREEDOM IN THE FLOW Discover trailblazing artists from the world of hip hop and its global interpretations with a genredefying soundtrack led by A$AP Rocky and AWGE. Channeling internationally diverse expressions of hip hop, the original score has been composed by Brodinski - the innovative French producer who built a connection between European techno and the Atlanta trap scene - to embody the underground culture that races through the heart of Lakeshore. Pre-order now and get exclusive Unbound content: Driving Effect License Plate Banner, artwork & sticker $150,000 Bank (Multiplayer use only) *Requires Xbox Live Gold membership to access online multiplayer.