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Marketing Finance
Marketing Finance

Marketing Finance

511 kr.

511 kr.

På lager

Ons., 28 maj - tirs., 3 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris


Produktbeskrivelse

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Varenr.

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Marketing Finance

511 kr.

511 kr.

På lager

Ons., 28 maj - tirs., 3 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris