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Marketing Communications

Marketing Communications

534 kr.

534 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


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Produktbeskrivelse

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
  • Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

Varenr.

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Marketing Communications

534 kr.

534 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris