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Jack Trout on Strategy

Jack Trout on Strategy

236 kr.

236 kr.

Tidligere laveste pris:

236 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy

  • Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
  • Explores Trout's major themes, including survival, perception, differentiation, and more
  • Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

Varenr.

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Jack Trout on Strategy

236 kr.

236 kr.

Tidligere laveste pris:

236 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris