The middle - globality is the time of the “not occurring”. The uncertainty of not existing, in all its – individual, social, institutional and economical – manifestations dizzily transforms the social system, destroying it in the immediacy of here and now, contributing then to generate words, images and gestures that are expressed very often in violence and uncertainty. A violence above all, of “system”, of complex definition and solution. The Annamaria Rufino’s pamphlet, leads the gaze behind the scenes of a communicative representation for which everyone is co-author, often unaware and “transitional”. As total institution, the communication “force” to be negation of our existence, as victims of a disarming narration, where the presumption of consciousness denies the historical inheritance, which has been the cornerstone of the modern society that is struggling, despite everything, for the construction of the future.