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How to Buy A Gorilla

How to Buy A Gorilla

178 kr.

178 kr.

På lager

Tirs., 24 juni - man., 30 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

Varenr.

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How to Buy A Gorilla

178 kr.

178 kr.

På lager

Tirs., 24 juni - man., 30 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris