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How Behavior Spreads
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How Behavior Spreads

289 kr.

289 kr.

Tidligere laveste pris:

293 kr.

På lager

Tirs., 15 juli - fre., 18 juli


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Varenr.

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How Behavior Spreads

289 kr.

289 kr.

Tidligere laveste pris:

293 kr.

På lager

Tirs., 15 juli - fre., 18 juli


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris