'Powerful and poignant' Virginia McKenna OBE, Born Free

Ethical veganism is not only about the food you choose to consume, it is a coherent philosophical belief that affects most areas of your life, and which could be the answer to today’s global crises.

Jordi Casamitjana is the vegan zoologist and animal protection campaigner whose landmark Employment Tribunal in 2020 made ethical veganism a protected belief in Great Britain. Ethical Vegan describes Jordi’s extraordinary life and the animal encounters which led him to veganism and legal victory. Debunking myths and dispelling preconceptions, Casamitjana offers a comprehensive analysis of veganism as a philosophy and as a socio-political transformative movement. Taking in history, science and everyday living, this book explores how it is possible to dress ethically, travel, consume and work responsibly and, of course, eat well without compromising vegan ethics.

A riveting read, Casamitjana argues passionately for humans to interact with the world in a positive and compassionate way. His thought-provoking manifesto for ‘doing no harm’ has the power to open people’s minds and help to achieve a better future for all living things and the planet.