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Fri fragt over 299kr.
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Crystallizing Public Opinion

Crystallizing Public Opinion

150 kr.

150 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.

Varenr.

782f7171-e04a-4547-b339-d2627e6bb9b2

Crystallizing Public Opinion

150 kr.

150 kr.

På lager

Ons., 18 juni - man., 23 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris