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Creative Strategy and the Business of Design
-3 %

Creative Strategy and the Business of Design

294 kr.

294 kr.

Tidligere laveste pris:

303 kr.

På lager

Fre., 13 juni - ons., 18 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris

Produktbeskrivelse

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field toone that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

Varenr.

c5a36d33-2a11-4f74-8226-518a55c81444

Funktioner

Type

Papirbog

Sprogversion

Engelsk

Bogomslagstype

Handel paperback

Antal sider

208 Sider

Foreslået køn

Ethvert køn

Skrevet af

Douglas Davis

Udgiver

HOW Books

Udgivelsesdato

06/2016

International standard bookingnummer (ISBN)

9781440341557

Mindste ordremængde

1 stk

Creative Strategy and the Business of Design

294 kr.

294 kr.

Tidligere laveste pris:

303 kr.

På lager

Fre., 13 juni - ons., 18 juni


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris