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Case Studies in the Wine Industry

Case Studies in the Wine Industry

1.190 kr.

1.190 kr.

På lager

Tors., 1 maj - ons., 7 maj


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris


Produktbeskrivelse

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

Varenr.

75b3a3d7-0c20-4460-afe3-64cba4650222

Case Studies in the Wine Industry

1.190 kr.

1.190 kr.

På lager

Tors., 1 maj - ons., 7 maj


Sikker betaling

14 dages åbent køb


Sælges og leveres af

Adlibris