
Brandscapes
352 kr.
352 kr.
Tidligere laveste pris:
356 kr.
Ons., 16 juli - tirs., 22 juli
Sikker betaling
14 dages åbent køb
Sælges og leveres af
AdlibrisProduktbeskrivelse
Architecture as imprint, as brand, as the new media of transformation-of places, communities, corporations, and people.
In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do.
Klingmann argues that architecture can use the concepts and methods of branding-not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square-prototypes and case studies in branding-to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown.
But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations.
How can architects use branding as a means to differentiate places from the inside out-and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.
Varenr.
5103ae0b-3efc-47d1-b374-0efab93f0a4f
Brandscapes
352 kr.
352 kr.
Tidligere laveste pris:
356 kr.
Ons., 16 juli - tirs., 22 juli
Sikker betaling
14 dages åbent køb
Sælges og leveres af
AdlibrisLignende topsælgere

3-pak barberblade, der er kompatible med Philips Oneblade Replacement
106 kr.

Bright Beauty Vanity Namira - make up spejl med belysning - hollywood spejl - schminke spejl med lys - hvid - dæmpbar med tre lystilstande
539 kr.

FENCHILIIN hollywood spejl makeup spejl med lys dæmpbar med tre lystilstande bordplade vægbeslag make up spejl med belysning hvid 58 x 46cm
621 kr.

POP MART Labubu The Monsters Big Into Energy Series Figures Vinyl Plush Pendant Blind Box
439 kr.

OBOSOE trådløs CarPlay-adapter, til CarPlay og Android Auto, Plug-and-play med ultralav latenstid
190 kr.
Tidligere laveste pris:
266 kr.

OBOSOE Fleksibel klapvognsventilator – Bærbar ventilator med batteri, genopladelig med 3 hastigheder, til klapvogn, seng eller kontor Sort
86 kr.
Tidligere laveste pris:
116 kr.

G4 Halogenpærer / Stiftpærer - Halogen 10W (10-Pack)
69 kr.

POP MART Labubu The Monsters Exciting Macaron Vinyl Face Blind Box
799 kr.

Timer til Klasselokalet - 60 minutter
149 kr.

Montessori Busy Board til børn 1-4 år, 12-sidet aktivitetslegetøj med Reißverschluss
140 kr.
Anbefalede produkter

2-Pak - Lader til iPhone - Hurtiglader - Adapter + Kabel 20W USB-C
139 kr.

INF Ørepuder til Bose QC35 I/II, QC25, QC15, QC 2 AE 2, AE 2i, AE 2w, SoundTrue, SoundLink Sort
69 kr.
Tidligere laveste pris:
89 kr.

FENCHILIIN Stor Hollywood Makeup Spejl med lys USB bordplade vægbeslag hvid 80 x 58 cm
961 kr.

Wii til HDMI Adapter 1080p Full-HD kompatibel til Nintendo
49 kr.

FENCHILIIN Hollywood makeup spejl med lys forstørrelse 360° drejelig bordplade hvid spejl 30 x 41 cm
395 kr.

RCA AV till HDMI Converter / Adapter 1080P Universal White
79 kr.

3-Pak - Fidget Spinners med Sugekop til Børn
119 kr.

20-pak G4 halogenlamper 20W 12V - Varm hvid
99 kr.

Saphe One+ hastigheds- og trafikalarm
468 kr.

FENCHILIIN Hollywood stort makeup spejl med lamper bordplade vægmonteret hvid spejl med lys
511 kr.