This book provides the first comprehensive assessment of non-academic research impact in relation to a marginal field of study, namely tourism studies. Informed by interviews with key informants, ethnographic reflections on the author’s extensive work with trade and professional associations, and various secondary data, it paints a picture of inevitable research policy failure. This conclusion is justified by reference to ill-founded official conceptualisations of practitioner and organisational behaviour, and the orientation and quality of tourism research. The author calls for a more serious consideration of research-informed teaching as a means of creating knowledge flows from universities. Research with greater social and economic impact might then be achievable.  This radical assessment will be of interest and value to policy makers, university research managers and tourism scholars.