Go Where the Money Is

BOOMERS & SENIORS:

• Hold over 50% of the nation’s wealth and more of its discretionary spending
• 46% have net worths exceeding $2-million
• Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

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