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Make It All About Me

Rasmus Houlind

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  • Computer/PC litteratur, Erhvervs & markedsførring
  • Bog
  • Hæftet
  • English
  • Rasmus Houlind
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Genre:
Computer/PC litteratur
Erhvervs & markedsførring
Formater:
Bog
EAN:
9781912555147
Udgiver:
LID Publishing
Bogbind:
Hæftet
Sprog:
English
samma:
9781912555147
Læremiddel:
0
Størrelse:
456
Forfatter:
Rasmus Houlind

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