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What is Strategy?

1 / 1

What is Strategy?

180 kr.
When it comes to strategy, the mistake most managers make is thinking they have one when they don't.Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strate
  • Økonomi
  • Bog
  • Andre
  • English
  • Joan Magretta
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When it comes to strategy, the mistake most managers make is thinking they have one when they don't.

Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format.

Here you'll find the classic Porter frameworks—industry structure and the Five Forces, competitive advantage and the value chain—as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption.

With a relatable cast of characters—a deadlocked team of managers calls in Professor Porter to help them devise a new strategy—this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.

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  • Genre
    Økonomi
  • Formater
    Bog
  • EAN
    9781633698239
  • Udgiver
    Harvard Business Review Press
  • Bogbind
    Andre
  • Sprog
    English
  • samma
    9781633698239
  • Læremiddel
    0
  • Størrelse
    80
  • Forfatter
    Joan Magretta
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